the 8-week program for doulas building their first agency

Build your doula agency — the right way, from the start.

The Birth Boss Agency Builder is an 8-week live group program that takes you from solo doula to agency owner. Week by week, system by system, decision by decision — with Jodi and a cohort of doulas doing it alongside you.

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This isn't just about making more money. It's about building a business that gives you your life back.

Transitioning from solo doula to agency owner changes everything — your income, your schedule, your impact, and the number of families you can serve. But it only works if the foundation is solid. The wrong agency model, the wrong pricing, the wrong contracts — any of those can turn your dream into a nightmare.

The Agency Builder gives you the roadmap, the resources, and the community to build it right. So you can say hello to time and financial freedom — without the trial-and-error that burns most people out before they get there.

Eight weeks. Everything you need to build your agency.

WEEK 1 — Design Your Agency

What services will you offer? How will you position your agency in your market? We cover agency model design, marketing strategy, networking, leveraging community impact, and whether you'll work from home, rent, or go retail.

WEEK 2 — Client Systems

Setting expectations, client services contracts, the inquiry process, initial consultations, and client correspondence. Everything from first contact to signed contract.

WEEK 3 — Operations & Scheduling

The matching process, invoicing and payments, intake forms, and scheduling systems. The backend that makes your agency actually run.

WEEK 4 — Build Your Team

How to find the right doulas for your agency, create interview questions, build an onboarding process, and decide between IC, employee, and referral models.

WEEK 5 — Contracts & Compliance

IC and referral contracts, your team handbook, compensation structures, and the tax forms you need in place before anyone starts.

WEEK 6 — Your Digital Presence

Agency website content, connecting your site to client inquiries, and building CRM workflows so leads don't fall through the cracks.

WEEK 7 — Growth & Revenue Streams

Creating community, building your email list, lead magnets, passive income opportunities, and social media strategy specifically for birth and postpartum agencies.

WEEK 8 — Profit & Long-Term Planning

Predicting profit, expense analysis, S-Corp filing benefits, and how to build giving back into your business model.

Everything you need for eight weeks — and beyond.

8 live weekly Zoom calls (60 minutes each) with Jodi — not pre-recorded, not self-paced
Unlimited Voxer access to Jodi between sessions for real-time questions and support
1 year of Birth Boss Society membership included — community, resources, and the CEO Vault
Lifetime access to your program materials and resources

You're ready for this if...

You're a working doula who knows solo practice has a ceiling
You've been thinking about building an agency but don't know where to start
You want structure, accountability, and a proven process — not just inspiration
You're motivated by both financial growth AND lifestyle freedom
You want to build alongside other doulas at the same stage, with expert guidance

Not sure if the group program or a private intensive is right for you?

The Agency Build Day covers similar ground in one intensive day, one-on-one with Jodi. It's faster, more personalized, and a higher investment. The Agency Builder gives you more time to implement between sessions and the support of a cohort. Both get you to the same destination.

Let our clients speak for us!

I made back my investment in my very first month as an agency...

"I am so glad that I decided to take the plunge and join Jodi’s agency class! I was so nervous to officially start my agency because I didn’t know all of the answers for financial things, and how to handle difficult situations that may come up with contracted doulas and their clients. Jodi has been with me every step of the way and it is amazing to have someone so knowledgeable in my corner that I can reach out to for help.
I was nervous to commit financially to the class, but I made back my investment in my first month as an agency! I was so excited. I highly recommend this to anyone who is looking to expand."

Monica D.

By the end of the course, my agency was up and running with a team and active client inquiries.

"I was nervous about making the investment for Jodi's agency master class but decided to take the leap because I knew this course would save me a lot of time and headaches if I were to be given the framework for going from a solo doula to an agency. The framework she gave us was easy to adapt to my specific state (California) and vision but the BEST part was Jodi's mentorship, guidance, and accessibility! I had imposter syndrome going into the course but by the end - my agency was up and running with several doulas on the team and client inquiries coming in. It's only been 4 weeks since the class ended and I'm just 2 doula matches short of making back my entire investment in the course. Thank you, Jodi!!"

Kelly B.

I made 5.7x more money in one year after starting my agency.

"I just did my taxes today (well my accountant…did them). I have to say a big THANK YOU to Jodi Congdon for pushing me to get this agency started.
I made 5.7 times more money in 2022 than I did in 2021!! And that’s AFTER paying my independent contractors and business expenses."

Michelle G. | Agency Masterclass student 2022

Jodi gave me the confidence to build a $538K postpartum agency.

"1st year in business but was only 1/2 year, the baby doulas in 2021 87,000 just postpartum support. 2022 538,000 just postpartum. Goals for 2023 continue as we are and to add classes, add more ICs, currently have 14 and a goal of 750,000. Thanks to Jodi Congdon for giving me the confidence to build this."