the self-paced course for doulas who are ready to build a real business
You're a great doula. Now let's make you a great business owner.
The Birth Boss Business Builder is a comprehensive, self-paced course that gives you the marketing, systems, pricing, and growth strategy to turn your doula practice into a business with a real foundation — one that can actually grow, scale, and pay you what you're worth.
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You didn't get into this work to stress about money. But here you are.
You got your certification. You started taking clients. You're doing beautiful work with families — and somewhere along the way you realized that nobody taught you how to run the business side of this.
You're undercharging because you don't know what to charge. You're saying yes to everything because you're afraid to say no. Your "marketing strategy" is posting on Instagram when you remember. You don't have systems, you don't have boundaries, and you definitely don't have passive income. Every dollar you make requires you to physically show up and trade your time for it.
You didn't build a business. You built a job — and it's one that doesn't come with benefits, PTO, or a retirement plan.
Here's the thing:
You're not bad at business. You were never taught how to do it. Not for this industry. Not for the way doula work actually operates. That's what Business Builder fixes.
Everything you need to build a doula business that actually works.
Marketing That Feels Like You
Marketing in the birth and postpartum world is different. I'll teach you how to tell your story, attract your ideal clients, and build an emotional connection that sells your services — without spending a ton of money or time, and without feeling like you're being salesy.
Social Media Strategy
Stop posting and hoping. Learn how to use your social channels as a mini media company — creating strategic content repurposed from long-form pieces so you're not reinventing the wheel every day. If you're not currently using social media or email, we'll build those from scratch.
Networking & Community
The referrals that build doula businesses don't come from ads. They come from relationships. Learn how to network with practitioners, build referral pipelines, and position yourself as the doula they recommend.
Digital Expansion
Your reach shouldn't be limited to the families in your zip code. We cover how to expand your presence online so you're findable, bookable, and credible to clients who've never met you.
Financial Analysis & Goal Setting
Stop guessing and start planning. Learn how to set revenue goals that match the life you actually want, track your profitability, and make financial decisions based on real data — not vibes.
Smart & Sustainable Growth
Growth without a plan leads to burnout. We'll create a growth strategy that accounts for your capacity, your lifestyle, and the ceiling you're going to hit if you keep doing things the way you're doing them now.
Passive Income Streams
Imagine waking up to money in your bank account that you didn't have to trade an overnight shift for. We cover how to build passive and semi-passive revenue streams alongside your client work — digital products, courses, resources, and more.
Workflows & Automation
Systems save your sanity. Learn how to organize and automate your client process so you're not creating everything from scratch with every new family. Contracts, scheduling, onboarding, follow-up — all streamlined.
Course Creation & Launch
Our expanded module walks you through building your own course — from curriculum to marketing to launch strategy to nurturing your audience for future offers. This is how you turn your expertise into a product that earns while you sleep.
This isn't a webinar. It's the entire playbook.
- Full self-paced course — video lessons you can take on your schedule, at your pace, from anywhere
- Workbooks for every module — not just theory, actual exercises that build YOUR business plan as you go
- Resource library — templates, swipe files, and tools you can implement immediately
- 1 year of Birth Boss Society membership — monthly power resources, live coaching calls, community, and the CEO Vault
- Lifetime access to your course materials
This is for doulas who are done winging it.
- You're certified and working with clients but your business feels chaotic, inconsistent, or underpaid
- You know you should have systems, a marketing plan, and a financial strategy — but you don't know where to start
- You want to build passive income but you're not sure what that even looks like in this industry
- You're ready to treat this like a real business, not a side project you squeeze in between births
- You want structure you can work through at your own pace — not a live program you have to show up to every week
Not sure if this is the right fit? If you're already established and thinking about building an agency, the Birth Boss Agency Builder or the Agency Build Day is designed for your stage. Business Builder is for doulas building the foundation — the business skills, systems, and revenue that make everything else possible.
remember
There's no better person to learn from than someone who started exactly where you are.
Jodi Congdon started as a solo doula. She built her practice into a profitable business, then scaled it into a doula agency with over 60 contractors. She became a CAPPA Faculty member and the Postpartum Doula and Lactation Educator Trainer for all of New England. She founded Birth Boss Society and hosts the annual CEO Summit.
She didn't learn business from a textbook. She learned it from doing the work — in this industry, with these clients, navigating these exact challenges. The Business Builder course is everything she knows about building a doula business, distilled into a system you can follow at your own pace.
Some kind words
Sierra connected with her people and unlocked the right business support...
"Jodi has been a mentor of mine for the past 12 years. When she told me about Birth Boss Society I knew I needed to be a part of it!
I am a postpartum doula and agency owner. I love Birth Boss Society because it connects me to people doing what I’m doing in my field & business, I get a whole community of support.
BBS provides SO many amazing resources every month that help me in my business.
And last but not least, I learn so much from the amazing guest speakers and masterminds in BBS.
If you are building a business in the perinatal realm, and you are looking for support, resources or guidance in building your business, Birth Boss Society is for you!!"
Sierra B.
Annalyn went from lost to feeling like an absolute boss...
"Working with Jodi inside of Birth Boss Academy has been a GAME CHANGER for me. As a brand new postpartum doula, Jodi helped guide me through the various models to intentionally and authentically map out my vision for the work I want to do and the business I want to build. Jodi is a seasoned expert in the doula business field. Her vast knowledge and expertise not only helped shape the “big picture” of how I want my business to look, but provided the actual building blocks of how to achieve that vision as well.
With Jodi’s help, I now have a clear outline of a successful postpartum doula business and a roadmap of how to get there!
Bonus was getting to work with her in person, meeting at various local cafes each week. And the ultimate icing on the cake was attending the Birth Boss Summit in April where I was lucky to witness how all these pathways have come together for other successful birth workers and agency owners nation wide. The information she provided, the tools she equipped me with, and the connections she made for me are invaluable. Thank you, Jodi! I feel like an absolute boss!"
Annalyn D.
Christine went from unclear to unstoppable with the right strategy and community...
"I am in my second year of the Birth Boss Society membership, and I have gotten so much out of it. Jodi is an amazing strategist and she has helped me so much to narrow down what it is I’m trying to do and create a plan to execute. The tools she includes as monthly resources are so helpful and so clear, which makes them very easy to follow and apply in my business. The networking has also been a great way to meet others in our industry with high level goals. I recommend this membership to anyone who is looking to level up!"
Christine F.
ready to do this?
Your Investment
Both options include full course access, all workbooks and resources, and 1 year of Birth Boss Society membership.
FAQ'S
Is this course live or self-paced?
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I'm brand new — is this too advanced?
I've been in business for a while — will I still learn something?
What's the difference between Business Builder and Agency Builder?
What's the difference between this and Birth Boss Society?
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